PHARMA OTC MARKET SIZE IN INDIA

As per Nicholas hall DB6 database 2010, overall OTC market in India is pegged at value of Rs 9306 Cr.

RS CR	2005	2006	2007	2008	2009	2010	CAGR (05-10)	2010 MS%
OTC Sales-India	5787	6382	6939	7627	8440	9306	9.97%	100
VMS	2081	2300	2507	2713	2953	3218	9.11%	34.6
Gastrointestinals	1077	1195	1308	1402	1548	1702	9.59%	18.3
Cough,Colds & Allergy	1057	1167	1255	1373	1480	1603	8.68%	17.2
Analgesics	832	898	939	1040	1204	1356	10.27%	14.6
Dermatologicals	671	746	847	989	1101	1236	13.00%	13.3
Lifestyle OTC's	69	76	84	111	154	201	23.87%	2.2

Overall market is growing at the CAGR of 9.9%. Amongst all, VMS and GI are having highest contribution of 34.6% and 18.3% respectively.

Lifestyle OTC segment has shown a fastest growth rate of 23.87% followed by Dermatological of 13%.